Category: Professional Services
Media: Audio
Brand: Mr Delivery
Agency: M&C Saatchi
Geo: South Africa
Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director / Art Director: Wade Barnes
Creative Director / Copywriter: Joshua De Kock
Account Management: Kate White, Kwanda Malunga
Agency Producer: Denisia Adams
Brand Representative: Devin Sinclair
Chief Creative Officer / Executive Creative Officer: Gordon Ray
Director/ Music / Sound Composition / Producer: Hannes Burger
Performance: Nicky Rebello
Recording Studio: We Love Jam
Published: July 2017
Description:
Mr D (or Mr Delivery) is South Africa’s biggest takeaway food delivery network. They’ve been around long enough to know that people don’t just order food when they’re hungry, they order when they’re emotional. Because food is emotional. We eat to celebrate, to mourn, to commiserate and for so many other reasons.
When Mr D launched their new food delivery app, they realized they had more restaurants on their app than anyone else in the market. They have so much choice they’ve got a meal for any mood.
So we created a campaign of radio ads to show that no matter how you feel, Mr D has a meal to suit that feeling.
As their new brand line says, “What do you feel like?”