Category: Public Health & Safety, Public Awareness Messages
Advertiser: DEMENSFORENINGEN
Product/Service: NATIONAL DEMENTIA FOUNDATION
Agency: TRY ADVERTISING AGENCY
Scriptwriter: Eva Sannum/Jørgen Bøhle Bakke
Production Company: BÅDE OG, Oslo, NORWAY
Director: Petter Jahre
Sound Studio: Både Og
Sound Engineer: Joachim Sandvik/Hans Kristian Heide
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TRY ADVERTISING AGENCY, Oslo, NORWAY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Come on, let's get into the bath.
BOY: I don't want to have a bath.
MVO: Well you have too.
BOY: No.
MVO: Yes, you have too, you haven't had a bath for a long time and we can't go around being smelly, can we?
BOY: I don't want to have a bath I said, it's cold.
MVO: Cold, stop it. You've always loved your baths. You used to take your morning baths well into October. Don't you remember, mommy?
ANN: Dementia will often lead to roles being reversed within a family. This can be difficult to handle alone.
Talk to us, at The National Dementia Foundation, at 815 33 032.
Full script of the ad in the original language
MVO: Kom, så får vi deg i badekaret.
BOY: Jeg vil ikke bade.
MVO: Men det må du.
BOY: Nein.
MVO: Jo, du har ikke badet på lenge, man kan ikke gå rundt å lukte vondt, vet du.
BOY: Jeg vil ikke bade sa jeg. Det er kaldt.
MVO: Kaldt, ikke tull nå. Du som alltid har vært så glad i å bade. Du pleide jo å ta morgen bad i sjøen til langt uti Oktober. Husker du ikke det da, pappa?
ANN: Demens kan føre til at rollene i familien bytter plass. Dette kan ofte være vanskelig å håndtere alene.
Snakk med oss på Nasjonalforeningens Demenslinje på 815 33 032.
Brief Explanation
Note to jury: it was not easy to find British speaking kids aged 5 in Oslo, and we feel the ads lost some meaning in translation.