Category: Public Health & Safety, Public Awareness Messages
Advertiser: DEMENSFORENINGEN
Product/Service: NATIONAL DEMENTIA FOUNDATION
Agency: TRY ADVERTISING AGENCY
Scriptwriter: Eva Sannum/Jørgen Bøhle Bakke
Production Company: BÅDE OG, Oslo, NORWAY
Director: Petter Jahre
Sound Studio: Både Og
Sound Engineer: Joachim Sandvik/Hans Kristian Heide
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TRY ADVERTISING AGENCY, Oslo, NORWAY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Right. Now you need to go to sleep.
GIRL: No.
MVO: Why not?
GIRL: I'm scared.
GIRL: You’re scared, why?
MVO: I don't like the dark. I never did. So there.
MVO: Look, when I was little, I was afraid of monsters and then you told me that monsters don't eat little children, because they taste like soap. Do you remember, mommy?
ANN: Dementia, will often lead to roles being reversed within a family. This could be difficult to handle alone.
Talk to us, at The National Dementia Foundation, at 815 33 032.
Full script of the ad in the original language
MVO: Sånn. Nå må du sove.
GIRL: Nei.
MVO: Hvorfor ikke?
GIRL: Jeg er redd.
MVO: Er du redd, hvorfor det?
GIRL: Jeg liker ikke mørket, for jeg har aldri gjort det. Så det så.
MVO: Da jeg var liten var jeg redd for troll og da pleide du å fortelle meg at troll ikke spiste barn fordi de smakte såpe. Husker du det mamma?
ANN: Demens, kan føre til at rollene i familien bytter plass. Ofte er dette vanskelig å håntere alene.
Snakk med oss på Nasjonalforeningens Demenslinje på 815 33 032.
Brief Explanation
Note to jury: it was not easy to find British speaking kids aged 5 in Oslo, and we feel the ads lost some meaning in translation.