Nature Valley creates wholesome snacks – it’s a brand that’s all about the goodness of nature. They wanted to promote being outdoors and show that getting out there is a worthwhile experience.
So we took well-known sayings that use activities in nature as insults – (‘go take a hike’, ‘jump in a lake’ and ‘go crawl under a rock’) which gives the outdoors a false, negative reputation. The humorous, whimsical ads aim to create a more positive association around nature and show that amazing things happen when you get out there.
Media: Radio
Category: Food
Client: General Mills South Africa
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Copywriter: Beatrice Willoughby
Agency Producer: Justin Fraser
Studio: Big Leap
Engineer: Craig Ormond