| One Show 2017 | ||
|---|---|---|
| Radio | - | Best in Radio |
| Radio | Craft: Sound Design - Single | Gold |
| The Loeries Awards 2016 | ||
| RADIO COMMUNICATION | RADIO STATION COMMERCIALS | Silver |
| RADIO COMMUNICATION | SOUTH AFRICAN NON-ENGLISH RADIO STATION COMMERCIALS | Campaign Bronze |
| D&AD 2017 | ||
| Crafts for Advertising | Sound Design & Use of Music for Radio Advertising | Graphite Pencil |
| Clio Awards 2017 | ||
| Audio Technique | Product/Service: Sound Design | Bronze |
| The Lisbon International Advertising Festival 2017 | ||
| Radio | Radio Campaign | Silver |
Title Netflorist "A War of Words" Radio Campaign
A War Of Words Anniversary Forgotten"
Agency / Entrant FCB Africa (Pty) Ltd
Brand Netflorist
Product Netflorist
Business sector Retail Services/Stores
Account Management Mike Di Terlizzi, Sarah Caradoc-Davies
Agency FCB Joburg (Pty) Ltd
Agency Art Director Tshepo Mosoeu
Agency Producer Evelyn Bonase
Brand Representative (Client) Thalisa Theeruth
Chief Creative Officer Brett Morris
Creative Director Suhana Gordhan
Director N/A
Executive Creative Director Jonathan Deeb
Music & Sound Composition Ross McDonald, Myles McDonald
Performance Michael Canfield, Warren Masemola, Moshidi Motshegwa
Producer N/A
Recording Studio Hey Papa Legend
Strategist Kabelo Lehlongwane
Writer Thabang Manyelo
Description:
South Africa’s largest gifting website wanted to encourage ‘everyday gifting’ and not just ‘occasion gifting’, so we decided to remind consumers of other reasons to give gifts beyond the usual anniversaries and birthdays.
When you’ve done something wrong, trying to say sorry can often end in a war of words – words that cause more harm than good. So, saying sorry is better said with flowers. In this spot, a battle unfolds between loved ones. The typical words of anger, frustration and disappointment you hear in a fight, are not just words, they become actual weapons – on a battlefield.