Category: Retail Stores
Advertiser: BLOCKBUSTER CANADA
Product/Service: 'NEW MOON' MOVIE RELEASE
Agency: DDB CANADA/TORONTO
Executive Creative Director: Andrew Simon
Creative Director: Andrew Simon
Scriptwriter: Courtney Colomby/Jorgen Stovne
Agency Producer: Caroline Clarke
Account Manager: Nicole Milette/Melanie Yuen/Joel Hunking
Production Company: PIRATE RADIO & TELEVISION, Toronto, CANADA
Director: Stephanie Pigott
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB CANADA/TORONTO, CANADA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: New Moon is coming to Blockbuster, and everyone’s excited.
Teenagers:
FVO1: O M G!
ANN: 8 year old girls:
CHILD: I can’t believe it, Aghhhhhhh!
ANN: 8 year old boys:
CHILD: I can’t believe it, Aghhhhhhh
ANN: Librarians:
FVO2: I’m so excited!
ANN: Pirates:
MVO1: Arrgghhh!
ANN: Mimes:
(Silence)
ANN: People stuck in traffic:
SFX: Car horns
MVO2: NEW MOON!
ANN: And your mother’s beagle:
SFX: Dog barking
ANN: Get your copy of New Moon at a Blockbuster store near you.
Make it a Blockbuster night.
Brief Explanation
This spot advertises the 'New Moon' movie being released at Blockbuster. It humorously represents all the groups who are excited, showing that the obsession has extended beyond that of just teenage girls. It's a nod to the enormous influence of the Twilight series, and the undeniable buzz that surrounds it.