Advertising Agency: DDB CANADA/TORONTO, CANADA, CANADA
Executive Creative Director: Andrew Simon
Scriptwriter: Ed Malyon/Ryan Hamacher/Andrew Simon/Tom Goudie
Agency Producer: Marie-Pierre Toure
Account Supervisor: Liz Marshall/Amy Boro/Joel Hunking
Producer: Marie-Pierre Toure
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing
MVO1: Hello?
MVO2: Hi. Is this Will Smith?
MVO1: Yep.
MVO2: Oh man, this is such an honour. You’re my favourite actor.
MVO1: No, wait a minute. You’ve got the wrong William Smith.
MVO2: Are you still battling robots?
MVO1: I’m getting fed up with them.
MVO2: Oh, you’ve had it with the robots? And do you still hang out with Jazzy Jeff?
MVO1: Jenzy Jeff? Who’s Jenzy Jeff?
MVO2: You used to work with him.
MVO1: Nah. I never worked with him.
MVO2: Oh, I see, you guys have broken up.
ANN: For the real stars, come to Blockbuster, where every Tuesday you can buy Hollywood’s hot new releases for just $19.99.
See in store for details.
Brief Explanation
This is an actual recorded phone conversation between our actor and a Canadian whose name happens to be Will Smith.
To remind people that Blockbuster is the place to find the best movies at the best prices. To show that the real stars are found at Blockbuster, we phoned regular Canadians with the same name as a big movie star and pretended they were their namesake.