In an effort to arrest the growing number of gun accidents in New Zealand, NZ Police launched 'Engage Safety', an initiative that promotes the safe storage and handling of firearms. This radio advertisement was aimed at gun-owning parents and highlighted the fact that kids like to pretend anything’s a gun, so it is easy to guess what would happen if they found a real one. Agency: Ogilvy & Mather New Zealand
Media: Radio
Category: Health & safety
Client: New Zealand Police
Agency: Ogilvy & Mather New Zealand
Production: Soundbyte
Country: New Zealand
Planning Director: Debby Giness
Executive Creative Director: Regan Grafton
Copywriter: Rupert Hancock
Copywriter: Guy Howlett
Producer: Steen Beech
Sound Design: Brad Habib
Sound: Ryan Dickinson
Account manager: Joel Walden
Media Business Director: Denelle Joyce
Media Manager: Stephen May
Client National Manager - Brand & Engagement: James Whitaker
Client Senior Marketing Advisory: Chandrika Kumaran
Client Manager - Response: Alastair Williams
Client Senior Advisor - Arms Control: E Paul Gatland