Young drivers are more likely to crash in the first six months of driving solo than at any other time of their life. Once they get their restricted license, it's easy for parents to feel their job is done, but they still have a vital role to play in preparing their teens for the road. Our solution was to encourage parents to keep talking with their young drivers about safe driving before it's too late.
Agency: Clemenger BBDO Wellington
Category: Public interest
Client: NZ Transport Agency
Agency: Clemenger BBDO Wellington
Production: Marmalade Studios
Country: New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Creative team: Frances Cooke
Creative team: Millicent Malcolm
Senior Copywriter: Erik Hay
Sound Design: Marmalade Studios
Sound Design: Paul Stent
Account Director: Linda Major
Agency Producer: Martin Gray
Senior Account Director: Bethany Omeri
Account Executive: Michael Doolan
Principal Advisor: Rachel Prince,
Principal Scientist: Paul Graham,
Advertising Advisor: Andrea Amies