| Cannes Lions 2017 | ||
|---|---|---|
| Radio | Radio & Audio: Corporate Image & Sponsorship | Silver Lion Campaign |
| Golden Drum 2017 | ||
| Radio | Media | Silver Drum |
Title: Humanitarian Invasion
Agency: Y&R Prague
Brand: Newsweek
Country: Czech Republic
Entrant Company: Y&R Prague
Advertising Agency: Y&R Prague
Regional Chief Creative Officer: Jaime Mandelbaum (Y&R)
Art Director: Jan Siller (Y&R Prague)
Chief Creative Officer: Tereza Sverakova (Y&R Prague)
Creative Director: Dora Pruzincova (Y&R Prague)
Copywriter: Jaroslav Kratochvila (Y&R Prague)
Sound Direction: Igor Paleta (Freelance)
Sound Studio: Beep Studio (Beep Studio)
Executive Managing Director: Tomas Dvorak (Y&R Prague)
Synopsis:
We hear the voices of various reporters. Every voice has its own unique sound atmosphere. The voices fade in and out, creating a continuous narrative. We learn how the situation in Ukrained changed in one week. What first seemed to be humanitarian aid turned out to be Russian military convoys. The radio is signed by the claim “Newsweek. Some news need a week.”
Script In English:
(MUSIC starts)Reporter 1: A Russian humanitarian convoy left Moscow today…(MUSIC stops)Reporter 2: …with supplies of heavy weaponry and ammunition…Reporter 3: …for Eastern Ukraine, where gunshots can be heard… Reporter 4: …and where there are according to Vladimir Putin absolutely no Russian soldiers… (SFX: Reporter speaking in another language in the background)Reporter 5: …who have just been awarded medals for bravery in combat by Russian president, president Putin. V/O: Newsweek - some news needs a week.