Newsweek: Olympic Drunk [audio]

Credits & Description:

Title: Olympic Drunk
Agency: Y&R Prague
Brand: Newsweek
Country: Czech Republic
Entrant Company: Y&R Prague
Advertising Agency: Y&R Prague
Regional Chief Creative Officer: Jaime Mandelbaum (Y&R)
Art Director: Jan Siller (Y&R Prague)
Chief Creative Officer: Tereza Sverakova (Y&R Prague)
Creative Director: Dora Pruzincova (Y&R Prague)
Copywriter: Jaroslav Kratochvila (Y&R Prague)
Sound Direction: Igor Paleta (Freelance)
Sound Studio: Beep Studio (Beep Studio)
Executive Managing Director: Tomas Dvorak (Y&R Prague)
Script In English:
(SFX: Crowd in the background)Reporter 1: Apparently the US swimmer Ryan Lochte…Reporter 2: …won a gold Olympic medal… (SFX: Crowd in the background)Reporter 3: …at the gas station in downtown Rio…(MUSIC starts)Reporter 4: …surrounded by several masked men, having a gun pointed at his head… (MUSIC stops)Reporter 5: …when he was seen walking drunk from a party…(SFX: Crowd in the background)(MUSIC starts)Reporter 6: …a fact he forgot to mention to the local police… (MUSIC stops)Reporter 7: …and now he feels very sorry for making the whole thing up. V/O: Newsweek - some news needs a week.
Synopsis:
We hear the voices of various reporters. Every voice has its own unique sound atmosphere. The voices fade in and out, creating a continuous narrative. We learn how the story of olympic winner Ryan Lochte changed in one week. A world class swimmer became known as a world class liar. The radio is signed by the claim “Newsweek. Some news need a week.”