Advertising Agency: P & P LINK SAATCHI & SAATCHI, MAURITIUS, Port Louis
Creative Director: Percy Beesoo
Scriptwriter: Percy Beesoo/Laurent Cherval
Agency Producer: Percy Beesoo/Laurent Cherval
Account Supervisor: Alima Neetoo
Advertiser's Supervisor: Dean Ah Chuen
Director: Jean Claude Labat
Sound Engineer: Vincent Drevet
Script in English
MVO1: Hey Son! I got an idea! What do you think if in our ABC Motors radio ads we tell people
not to listen to the radio nor read the papers to discover the different Nissan models?
MVO2: Hmmm (not convinced) - yeah but, if you're telling people not to listen to the radio, then
how do they get the message?
MVO1: Let's say we get 50 local top models, we write "I love my Nissan" on their t-shirts and get
them to parade in the city centre during lunch hours... or something like that... what do you
think?
MVO2: Well, I know Nissan says "SHIFT_Expectations" but... uh, well anyway, didn't ABC Motors
say they wanted to advertise on radio?
MVO1: And uh, what do you think we're doing right now?!
SFX: Jingle
ANN: After all, a Nissan is a Nissan!
Script in Orginal Language
MVO1: Eh garson, monn gagn enn l¹idée! Ki to pensé si dan nou bann piblicité ABC Motors nou
dir dimoun pa ecoute radio ek pa get zurnal pou découvert bann different modele Nissan?!
MVO2: Hmmmm (pas convaincu)- mais si to dir pa ecoute radio, lerla kouma dimoun gagn to
messaz?
MVO1: Nou pran 50 top model local et nou ecrire ³I love my Nissan² lor zot t-shirt, apres nou fer
zot defilé dan port louis dan ler dejeuner.... enfin enn zafer koumsa, ki to pensé?
MVO2: Ti dir SHIFT_expectations, mais koumsa... De toute facon ABC Motors inn dir li envi fer
so piblicité lor radio - non?
MVO1: Bé ki to krwar nou pe fer la?!!
SFX: Jingle
ANN: Après tout, enn Nissan ress enn Nissan !
Brief Explanation
Percy and Laurent have become the image and voice of Nissan in Mauritius as people now
recognize their personality through their verbal tone and mannerisms, vocabulary and 'particular'
recurrent sense of humour.