Category: Cars & Automotive Services
Advertiser: NISSAN ITALIA
Product/Service: NISSAN NAVARA
Agency: TBWA\ITALIA
Executive Creative Director: Alessio Riggi/Geo Ceccarelli
Creative Director: Fabrizio Caperna
Scriptwriter: Fulvio di Meo
Agency Producer: Marco Vignale
Account Manager: Alessandro Perotti
Account Supervisor: Gabriele Carusi
Advertiser's Supervisor: Bruno Mattucci/Paolo Bozzano
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Sound Engineer: Luca Desensi/Mauro Fazzini/Marco Vaccaro
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ITALIA, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: The Navara holiday.
SFX: Honks, chatting, phones ringing
MVO: Take off your tie! Avoid daily routine! Escape the crazy crowd, stop it!
SFX: Silence
MVO: Hocus-pocus, here comes the calm. At dawn, the paved road carves the valley. It goes up and down... the ideal holiday trip... for Navara!
SFX: Engine roars; braking
MVO: Hold it! The landslide is blocking the road. But the map is willing to try with another route: the cave! Down in black and white, let's do it!
SFX: Tyres screeching
MVO: Navara swerves! The ascent will be pretty tough, but the girl has what it takes: she's known as a big star, after the race in Dakar.
SFX: Accelerating
MVO: It accelerates, it moves forward boldly: it goes striding up the ramp. It's clung to the road. Steady. Like Tarzan!
SFX: Engine roars
MVO: Caramba! Navara goes fast! It passes by the edge of the escarpment...
SFX: Car stops
MVO: ...and it arrives at the top of the mountain!
ANN: Nissan Navara. When the adventure leaves you open-mouthed.
Full script of the ad in the original language
ANN: La vacanza de Navara.
SFX: Clacson, brusio, telefoni, rumori fastidiosi
MVO: Strappa la cravatta! Stà alla larga dal tran tran! Scappa dalla massa scalmanata, basta!
SFX: Silenzio
MVO: Abracadabra, cala la calma. All’alba la strada asfaltata scava la vallata. S’alza, s’abbassa... la scampagnata adatta... a Navara!
SFX: Rombo di un motore; poi una frenata
MVO: Alt! La frana sbarra la strada.
Ma la mappa, azzarda l’altra tratta: la cava! Carta canta, andata!
SFX: Le ruote sgommano sul brecciolino
MVO: Navara scarta! La scalata sarà abbastanza aspra, ma la ragazza ha la stazza adatta: ha fama da star acclamata, data dalla gara là a Dakar.
SFX: Le sgasate e le sgommate crescono
MVO: Dà gas, avanza spavalda: Scala la rampa a larga falcata. Sta aggrappata alla strada. Salda. Alla Tarzan!
SFX: Il motore ruggisce
MVO: Caramba! Navara va sparata! Passa attaccata alla scarpata... a arrava an vatta alla mantagna!
ANN: Nissan Navara. Quando l’avventura ti lascia a bocca aperta.
Brief Explanation
Nissan Navara is a car designed to challenge adventure. Real adventure. The kind of adventure that leaves you with your mouth wide open. Open like the speaker’s one, talking about a breathtaking adventure in his Navara, using words including only the vowel A, the same we find in Navara’s name.