Nissan Radio Vacation by TBWA\Chiat\Day New York

The Radio ad titled Vacation was done by TBWA\Chiat\Day New York advertising agency for Nissan in United States. It was released in Nov 2016.
Advertising campaign for Nissan

Nissan: Vacation

Brand
Nissan
Media
Radio
Released
November 2016
Posted
November 2016
Market
United States
Industry
Cars
Production Agency
Pirate Radio & Television
Director
Tom Eymundson
Agency
TBWA\Chiat\Day New York
Copywriter
Jenny Glover
Creative Director
Brent Singer
Executive Creative Director
Neil Dawson
Executive Creative Director
Wade Alger
Creative Director
Darren Borrino
Creative Director
Rob Rutherford
Copywriter
Rob Rutherford
Executive Creative Director
Erik Vervroegen

Awards:

LIA Awards 2017
Radio & AudioAutomotiveSilver Winner
Radio & AudioScript WritingSilver Winner
Radio & AudioCampaignGold Winner

Credits & Description:

Entrant: Tbwa\chiat\day, New York
Brand: Nissan
Corporate Name of Client: Nissan
Agency: TBWA\Chiat\Day, New York
Global Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Wade Alger/Erik Vervroegen/Neil Dawson
Creative Directors: Brent Singer/Darren Borrino/Rob Rutherford
Copywriters: Rob Rutherford/Jenny Glover
Executive Agency Producer: Jason Souter
Agency Producer: Olivia Whyte
Production Company: Pirate Group, Toronto
Director: Tom Eymundson
Producer: Maggie Blouin Pearl
Audio Engineer: Keith Ohman
Voice-Over: Keith Dinicol
Synopsis:
Forward Emergency Braking (FEB) is a flagship Nissan feature, coming standard in many models. Getting listeners interested in this technology would create traction across the Nissan range. FEB is also a key proof point in reinforcing Nissan’s goal of making innovation accessible. But we would have to achieve this in an entertaining, engaging way, to live up to the brand's biggest imperative: to make innovation exciting. The FEB technology 'sees' objects that are right in front of you, and stops you before you run into them.