Advertising Agency: CAWLEY NEA\TBWA, IRELAND, Dublin
Creative Director: Alan Kelly
Scriptwriter: Alan Kelly
Agency Producer: Margaret Levingstone
Account Supervisor: Sue Cleary
Advertiser's Supervisor: Brenda Thoms
Sound Engineer: Mark Richards
Script in English
SFX:Clothes shop.
MVO1:Hmmm, men’s thongs.
FVO1:Hi there, can I help you?
MVO1:I’m just browsing thanks.
FVO1:Okay, just to let you know, there's a sale on men’s thongs today…..(echo repeat).
SFX:Harp.
SFX:Beach noises
MVO1:Okay, don’t be so self conscious, just take the towel off, its only a thong, nothing to be ashamed of.
MVO2:What the hell is that?
MVO3:Don’t look Helen!!!
FVO2:It’s too late, my eyes – they burn!!!
MVO5:everybody out of the water!!
SFX:helicopter blades
MVO6:This is the coastguard. we've got a situation on the beach below
SFX:Newsroom intro music.
FVO3:Some breaking news now, were going live to our reporter now – Kim, what can you tell us??
SFX:Mass chaos- screaming crowd etc.
FVO4:Thanks Helen, it’s absolute mayham here – all started by one man’s obscene choice of swimwear.
MVO1:Please calm down. It’s just my new thong. I’m just trying it out. Please calm down!
SFX:Harp.
SFX:clothes shop background noise
MVO:actually, I - I think I’ll give the thong a miss.
ANN:Gentlemen, don’t take risks with your image. Nivea for men’s range of cleansers, balms and moisturisers give you smoother better skin. Nivea. For men.