Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: NOKIA
Product/Service: OVI MAPS VOICE NAVIGATION
Agency: JWT CASABLANCA
Creative Director: Sirine Sabbah
Scriptwriter: Tino Karam/Jalil Sefrioui-Mestour
Account Manager: Ariane Assefy
Account Supervisor: Ariane Assefy
Production Company: SOUND MUSIC PRODUCTIONS, Casablanca, MOROCCO
Producer: Stephan Lukacic
Sound Studio: Sound Music Productions
Sound Engineer: Stephan Lukacic
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT CASABLANCA, MOROCCO
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Now turn right.
SFX: Clock ticking
FVO: In 200 metres, take the first left.
SFX: Clock ticking
FVO: Prepare (cough), so sorry, prepare to take the next exit in 500 metres.
SFX: Clock ticking
FVO: Continue straight (clears throat) across the bridge.
SFX: Clock ticking, traffic
FVO: You've reached your destination.
SFX: Music
ANN: OVI Maps Navigation on your Nokia. Unlimited, for free, forever.
SFX: Ting
Brief Explanation
Nokia wanted to communicate that OVI Voice navigation service, is free and unlimited. So we took a typical voice of a GPS, but made it hoarse, as if she lost her voice from giving unlimited directions, due to the fact that it's now free.