The love of water is an expression of Austrailan Culture, however between Christmas and 8th January, 21 people in NSW died in the water. There was no common thread – there were many different activities and amongst the victims were people from all ages, gender, race and religions.
While water is associated with innocent fun and good times, people need to realise that wherever there is water, there is danger. The public information campaign developed by LOUD utilises print, radio, digital and social to raise awareness in the community of the measures people should take to avoid drowning.
Media: Radio
Category: Health & safety
Client: NSW Office of Emergency Management
Agency: LOUD
Production: I&G Productions
Country: Australia
Chief Strategy Officer: Gerry Cyron
Creative Director: Wellison D'Assuncao
Art Director: Wellison D'Assuncao
Copywriter: Carolyn Diamond
Agency Producer: Steven Dubé
Account manager: Maria Squella