Opel: Lullaby [Dutch]

Credits & Description:

Entrant: Scholz & Friends, Hamburg

Opel Insignia - "Lullaby"

Corporate Name of Client: Adam Opel AG

Client Account Directors: Tomás Caetano/ Mark Niedzballa

Agency Account Directors: Sarah Kircher/ Markus Neumann

Radio Station: Alster Radio

Agency: Scholz & Friends, Hamburg

Chief Creative Officer: Matthias Schmidt

Executive Creative Director: Niels Alzen

Creative Director: Willy Kaussen

Art Director: Rod Henriques

Production Company: Hastings Audio Network, Hamburg

Director: Willy Kaussen

Audio Engineer: Oscar Meixner

Music Composer: Johannes Brahms

Song Title: Wiegenlied

Scriptwriter: Christiano Rocco

Strategic Planning: Dr. Percy Smend

Description of the Project

Objective: Advertise the new safety features in the Opel Insignia.

Concept: A radio commercial that catches the drivers attention by showing the safety features right in front of their eyes.

Target Audience: Well educated drivers between 30 and 45 years with an over the average income.