Pacific Blue Cross Radio CURABLE by DDB Vancouver, Wave

The Radio ad titled CURABLE was done by DDB Vancouver, Wave advertising agencies for Pacific Blue Cross in Canada. It was released in Aug 2010.

Pacific Blue Cross: CURABLE

Media
Released
August 2010
Posted
August 2010
Market
Industry
Creative Director
Creative Director
Agency

Credits & Description:

Category: Banking, Investment & Insurance

Advertiser: PACIFIC BLUE CROSS

Product/Service: HEALTH INSURANCE

Agency: DDB CANADA/VANCOUVER

Creative Director: Dean Lee/Cosmo Campbell

Scriptwriter: Jeff Galbraith/Daryl Gardiner

Agency Producer: Sue Bell

Account Manager: Scott Barr

Production Company: WAVE SOUND PRODUCTIONS, Vancouver, CANADA

Director: Craig Zarazun

Producer: Craig Zarazun

Sound Studio: Wave Productions

Sound Engineer: Craig Warrian

Other Credits: Associate Creative Director: Daryl Gardiner

Date of First Appearance: Jan 1 1900 12:00AM

Entrant Company: DDB CANADA/VANCOUVER, CANADA



Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD

SFX: Heart monitor

MVO: Hello there. I’m Doctor Nigel Bilkington, Chief of Medicine at General American Hospital.

Now, you’ve have been placed under quarantine with a rare, exotic disease but the good news is that it is billable.

My mistake, I meant to say that your rare, exorbitantly-priced disease is curable.

It’s not billable, obviously, because you’ll have to pay up front but don’t worry, we’re going to get rid of your cash.

Sorry, we’re going to get rid of your rash!

ANN: Planning a trip to the US?
Call Pacific Blue Cross and get travel insurance by the name trusted around the world.
Phone 1-800-USE-BLUE.