Paddy Power Radio KABUL by Moynihan Russell

The Radio ad titled KABUL was done by Moynihan Russell advertising agency for Paddy Power in Ireland. It was released in Jan 2008.

Paddy Power: KABUL

Media
Released
January 2008
Posted
January 2008
Market
Creative Director
Executive Creative Director

Credits & Description:

Advertising Agency: CAWLEY NEA\TBWA, IRELAND, Dublin
Executive Creative Director: Pearse Mccaughey
Creative Director: Alan Kelly
Scriptwriter: Alan Kelly
Agency Producer: Claire O'Doherty



Script in English

MVO: Have you ever dreamt of owning a property abroad?
Lazy afternoon walks with sand between your toes, evenings spent sipping glasses of wine watching the sun go down?

I did. And that’s why I bought a holiday apartment in sun-kissed Kabul. And now you can too.
Afghan holiday properties offer you a fully furnished 3 bed Kabul residence for just 11,000 Euro. Relax during the day and then enjoy the adrenaline-pumping night life only Afghanistan can offer.

For more information, click on kabulholidays.ie
Flying time will be just 5 hours when the airport is finally rebuilt in September 2011.
Brief Explanation

When listeners clicked on kabulholidays.ie they saw the following message: 'This is a Paddy Power bluff. Bluffing is essential when playing poker.' They then got clicked through to paddypowerpoker.co.uk