Category: Cosmetics & Beauty, Toiletries
Advertiser: PROCTER & GAMBLE
Product/Service: PAMPERS NAPPIES
Agency: SAATCHI & SAATCHI POLAND
Creative Director: Max Olech/Blanka Lipinska
Scriptwriter: Michal Mendyk
Agency Producer: Magdalena Barszcz
Account Supervisor: Katarzyna Praznowska/Anna Giza
Advertiser's Supervisor: Marek Rozycki
Production Company: GENETIX STUDIO, Warsaw, POLAND
Sound Studio: Genetix Studio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SAATCHI & SAATCHI POLAND, Warsaw, POLAND
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Baby laughing
ANN: Understand what you're being told at Pampers.pl
SFX: Baby laughs
Full script of the ad in the original language
SFX: Baby laughing
ANN: Zrozum co sie do Ciebie mówi na Pampers.pl
SFX: Baby laughs
Brief Explanation
The creative concept derives from a cute ambiguity: a message communicated by a newborn in different emotional states on one side, and the challenge behind comprehending what the baby is actually trying to 'say'.
In order to raise a baby well, a mother needs to understand the baby's needs. And she will, when she visits www.pampers.pl where she will find all the useful tips related to the process of upbringing.