Advertising Agency: PUBLICIS INDIA, INDIA, Gurgaon
Creative Director: Emmanuel Upputuru/Anindya Banerjee
Creative Director: Emmanuel Upputuru/Anindya Banerjee
Scriptwriter: Shikha Sud/Raylin Valles
Director: Mukesh Jagoorie
Sound Engineer: G. Satish
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: A series of incomprehensibly jumbled word, relating to Bruce Lee's death
ANN: (Whispering) Stedfast Paper Shredders.
Keep confidential documents, confidential.
Brief Explanation
Lady Diana's shocking car crash.
Marilyn Monroe's murky affair with President Kennedy.
Bruce Lee's unresolved death.
These are stories that have been shrouded in mystery, for years. A lot has been written and conjectured about them. But no-one knows what really happened because each of these stories have a missing link. And therefore, no-one has ever been able to 'put the pieces back together': an ideal premise for a product like Stedfast Paper Shredders, a product that disintegrates crucial business information in such a manner that no one can piece it back together, thereby keeping confidential business documents, strictly confidential. Just the message Stedfast wanted to give out to the business heads in medium and large sized organisations.