Category: Cars & Automotive Services
Advertiser: KIA MOTORS
Product/Service: PARK-ASSIST FEATURE
Agency: SINGH&SONS
Creative Director: PJ Kensley/Roger Paulse
Scriptwriter: Oskar Petty/Marcel Witbooi
Agency Producer: Desiree Lakey
Account Manager: Kate Sperring
Account Supervisor: Adeshia Singh
Advertiser's Supervisor: Vinola Pillay
Production Company: B&S STUDIOS, Cape Town, SOUTH AFRICA
Sound Studio: B&S Studios
Sound Engineer: Arnold Vermaak
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SINGH&SONS, Cape Town, SOUTH AFRICA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Barbecue
MVO1: Kevin, there’s something I’ve been wanting to ask you...
MVO2: Yeah, what’s up?
MVO1: Well, I’ve always wondered, right...
MVO2: Yeah?
MVO1: Well, you’re white...
SFX: Park-assist beeping
MVO2: Last time I checked, yeah.
MVO1: And Susan’s white, too.
SFX: Park-assist beeping becomes faster
MVO2: Yup.
MVO1: Why is it then that Kevin Junior... is... he’s kinda...
MVO2: Kind of what?
SFX: Beeping frequency reaches maximum
MVO2: Er...
ANN: Park-Assist. Lets you know when to stop. It's one of many innovative features in our cars.
Kia. The power to surprise.