| One Show 2011 | ||
|---|---|---|
| One Show | Consumer Radio / Single | Merit |
Category: Cars & Automotive Services
Advertiser: KIA MOTORS
Product/Service: PARK-ASSIST FEATURE
Agency: SINGH&SONS
Creative Director: PJ Kensley/Roger Paulse
Scriptwriter: Oskar Petty/Marcel Witbooi
Agency Producer: Desiree Lakey
Account Manager: Kate Sperring
Account Supervisor: Adeshia Singh
Advertiser's Supervisor: Vinola Pillay
Production Company: B&S STUDIOS, Cape Town, SOUTH AFRICA
Sound Studio: B&S Studios
Sound Engineer: Arnold Vermaak
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SINGH&SONS, Cape Town, SOUTH AFRICA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: HairdryerMVO: Hey babe, you remember Rebecca, right?SFX: Hairdryer stopsFVO: Rebecca from last weekend?MV: Yeah, Rebecca Dawson. She’s really quite fond of you...SFX: Park-assist beepingFVO: Really?SFX: Park-assist beeping becomes fasterMVO: Mmm... and I was thinking if we, you know, like the three of us, if you’re cool with it, if we could maybe...SFX: Beeping frequency reaches maximumFVO: Could maybe what? MVO: Er...ANN: Park-Assist. Lets you know when to stop. It's one of many innovative features in our cars.Kia. The power to surprise.