Peaceful Sleep Radio LULLABY by Grid Worldwide Brand Johannesburg, TBWA\Hunt\Lascaris Johannesburg

The Radio ad titled LULLABY was done by Grid Worldwide Brand Johannesburg, TBWA\Hunt\Lascaris Johannesburg advertising agencies for Peaceful Sleep in South Africa. It was released in May 2007.

Peaceful Sleep: LULLABY

Media
Released
May 2007
Posted
May 2007
Industry
Creative Director
Executive Creative Director
Creative Director
Creative Director
Executive Creative Director
Creative Director

Credits & Description:

Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA, Johannesburg
Executive Creative Director: Damon Stapleton
Creative Director: Hennie Stander/Adam Weber
Scriptwriter: Wihan Meerholz/Dan Parmenter
Agency Producer: Alison Ross
Sound Engineer: Hamish McArthure

Script in English
SFX: Mosquito buzzing, transforms into Brahms' Lullaby
ANN: Peaceful Sleep mosquito repellent. Available in stick, aerosol and electric variants.
Brief Explanation
There’s nothing more irritating than the sound of a mosquito. Peaceful Sleep, South Africa’s
number one mosquito repellent, wanted a radio spot to increase sales of their product range.
We took the annoying sound of a mosquito and turned it into a rendition of Brahms' 'Lullaby'.