Pedigree: Vacant Stare

Credits & Description:

Media: Radio
Category: Household, garden & pets
Client: Mars/ Pedigree Adoption Drive
Agency: Colenso BBDO, Auckland
Production: Exit Films
Country: New Zealand
Director: Adam Gunser
Production Company Producer: Declan Cahill
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Creative Group Head/ Art Director: Andre Sallowicz
Creative Group Head/ Copywriter: Simon Vicars
Business Director: Abbi Barker
Planner: Ed Gunn
Head of Broadcast: Jen Storey
Photographer: Will Bailey
Account manager: Alice Sopwith
Group Business Director: Ahmad Salim
Colenso BBDO
Senior Producer Serena Fountain-Jones
Senior Account Manager - Activation & PR - Jaimie Crighton
Executive Digital Producer - Tim Freeman
Digital Producer - Will Thorat
Digital Designer - Dean Pomfrett
Digital Developer - Dave Arcus
Retoucher - Reks Kok

Client - Mars
MARKETING DIRECTOR - Oliver Downs
MARKETING MANAGER: PET - Cormac van den Hoofdakker
BRAND MANAGER: DOG & SPECIALTY - Maria Granados
Sound Design - Franklin Rd
Media Agency - Starcom
Synopsis:
It can be hard on parents when their kids leave home. So we created the Pedigree Child Replacement Programme –a service that pairs abandoned dogs with abandoned parents.
Script In English:
(SFX: of front door closing) (Melancholy music starts)MVO:When you daughter moves out, you might get ‘Vacant Stare’. Standing at a window. Eyes glazed. Mouth agape. About to clock up a million miles on Contemplation Airlines. Lucky for you, there’s no baggage limit. Airline official:Contemplation Airlines is paging Mr No Daughter. Paging Mr No Daughter. MVO:Hello?! Anyone home. Yes. Just you. When your kids leave home avoid Vacant Stare. Adopt a dog. (SFX: Dog bark)MVO:Go to replacethem.co.nz. Brought to you by the Pedigree Child Replacement Programme.