Pirate Toronto: Elephant

Credits & Description:

Aired on Radio Station:     
Corporate Name of Client: Pirate Group Inc.
Creative Director: Tom Goudie
Copywriter: Tom Goudie
Production Company: Pirate Toronto, Toronto
Director: Tom Goudie
Producer: Colleen Murphy
Production Company Script Writer: Tom Goudie
Recording Studio: Pirate Toronto, Toronto
Sound Design Company: Pirate Toronto, Toronto
Audio Engineer: Keith Ohman
Voice-over: Tom Goudie
Description of the Project:
We love radio. Especially it's ability to stimulate the listener's imagination and paint a picture without using a word. Radio in Canada has become over-run with creative served up in a "Monologue." We wanted to break through that spoken-word sameness with a spot that we hoped would demonstrate radio's immediate benefit to business owners in classic theatre-of-the-mind form. It worked. No animals were harmed in the making of this spot. Not literally, anyway.