| Lions Communication 2018 | ||
|---|---|---|
| Radio & Audio Lions | Use of Radio or Audio as a Medium | Bronze Lion |
Brand POLICIA
Entrant OGILVY COLOMBIA BOGOTA
OGILVY COLOMBIA Bogota, Colombia Entrant Company
OGILVY COLOMBIA Bogota, Colombia Idea Creation
OGILVY COLOMBIA Bogota, Colombia Production
OGILVY COLOMBIA Bogota, Colombia Media Placement
Ogilvy & Mather Colombia Ogilvy & Mather Colombia Agency
John Forero Ogilvy & Mather Colombia CCO LATAM
juanpablo.alvarez@ogilvy.com Ogilvy & Mather Colombia VP Creative
Iván Rivera Ogilvy & Mather Colombia Executive Creative Director
Camilo Ruano Ogilvy & Mather Colombia Executive Creative Director
Julio Herazo Ogilvy & Mather Colombia Executive Creative Director
Mauricio Guerrero Ogilvy & Mather Colombia Executive Creative Director
Camilo Ruano Ogilvy & Mather Colombia Head of Art
Cesar CAstaño Ogilvy & Mather Colombia Creative Director
David Correa Ogilvy & Mather Colombia Creative Director
Jaime Jiménez Ogilvy & Mather Colombia Copywriter
Julian Barrera Ogilvy & Mather Colombia Art Director
Camilo Jiménez Ogilvy & Mather Colombia Designer
Mateo Arjona Ogilvy & Mather Colombia Account Executive
Gala Vence Ogilvy & Mather Colombia Agency Producer
Sebastián Pita Ogilvy & Mather Colombia Agency Producer
Sara Beltran Ogilvy & Mather Colombia Agency Producer
Cristian Nuñez Ogilvy & Mather Colombia Editor
Julian Rodríguez Ogilvy & Mather Colombia Julian Rodríguez
Mónica Zamora Ogilvy & Mather Colombia Sound Editor
Ivan Rincón Akira Cine Director
Nelson Walteros Akira Cine Director
Karen Garzón Akira Cine Producer
Implementation
Drunken Spots uses a traditional commercial media such as radio to spread for the first time ever an impactful real life voice recording from drunk drivers caught in police operatives. This is a genuine statement that now everybody can hear through a conventional media that required no recording studios, no announcers, just police evidence.
Entry Summary
In 2017, drunk drivers caused more than 1.300 victims in Colombia and this number has increased despite campaigns and the strict operatives. In addition, radio is the medium most used by Colombian drivers, even more than digital platforms and music devices.
Brief Explanation
We accompanied the national police in different operatives along the country looking for drivers under the effects of alcohol. We had with us a small crew that recorded the offenders reading an awareness message with their particular tone of voice as drunk drivers.