Agency: Red Fuse Communications
Advertiser: Colgate Palmolive
Production: Ritmika Audio Arts, Brazil
Creative Chairman, Red Fuse Communications: Shen Guan Tan
Chief Creative Officer, Red Fuse Communications: Manir Fadel
Creative Director, Red Fuse Communications: Antonio Arias
Copywriter, Red Fuse Communications: Ricardo Dolla
Copywriter, Red Fuse Communications: Nicolas Boye Moller
Art Director, Red Fuse Communications: Quentin Six
Art Director, Red Fuse Communications: Widerson Souza
Group Account Director, Red Fuse Communications: Peter Harrison
Account Director, Red Fuse Communications: Guy Orsmond
Synopsis:
Y&R - Red Fuse Communications, launched a campaign so listeners could imagine the metaphor of how insignificant something dangerous would be on their hands after having them washed with Protex. In the radio ads, they reduced the danger of dangerous artefacts / situations to 0.1%, the same way Protex eliminates 99.9% of bacteria and danger.