Media: Radio
Category: Food
Client: Pepsico
Agency: BBDO Guerrero
Production: Hit Productions
Country: Philippines
Creative Chairman: David Guerrero
Executive Creative Director: Federico Fanti
Creative Director: Rachel Yulo
Art Director: Federico Fanti
Copywriter: David Guerrero
Copywriter: Rachel Yulo
Agency Producer: Jing Abellera
Agency Producer: Harold Orozco
Agency Producer: Anj Dela Calzada
Head of Planning: Cristina Buenaventura
Account Director: Katlin Sanchez
Account manager: Cassandra Ralbovsky
Senior Planner: Larah Lee
Synopsis:
BBDO Guerrero has developed a series of radio commercials promoting the habit of preparing your breakfast the night before with Quaker Overnight Oats. Taking inspiration from the habits of current consumers, Quaker Overnight Oats promotes the advantages of oatmeal recipes conveniently prepared at night. The radio spots revolve around the idea that when your breakfast is already made, you get to sleep and dream longer about everything from taking driving lessons to building your own dream home.