Clio Awards 2016 | ||
---|---|---|
Audio | Product/Service: Radio | Bronze |
Brand: Radio 21
Media: Radio
Category: Media
Agency: McCann
Geo: Romania
Radio 21: Go mono
Client: Radio 21
Advertising Agency: McCann, Bucharest, Romania
Different Genres in each headphone
Radio 21 wanted to get bikers to listen to music only in one headphone and stay safe in traffic. So it created songs that change genre when you listen to them in one headphone
Without a law regulating headphone use in Romania, traffic accidents rela...