Radio 21: "Go Mono" Song [alternative version]

Credits & Description:

Brand: Radio 21
Media: Radio
Category: Media
Agency: McCann
Geo: Romania
Radio 21: Go mono
Client: Radio 21
Advertising Agency: McCann, Bucharest, Romania
Different Genres in each headphone
Radio 21 wanted to get bikers to listen to music only in one headphone and stay safe in traffic. So it created songs that change genre when you listen to them in one headphone
Without a law regulating headphone use in Romania, traffic accidents related to headphone use have tripled in the last 6 years.
Radio 21, Romanian hit radio station, changed its content to promote a new behavior: use just one headphone so you can hear the traffic around you. Working with famous Romanian artist Claudia Pavel, the radio station launched the Go Mono Anthem, the first song that has different genres in each headphone: rock if you use the left headphone and acoustic if you listen to it in the right headphone. Top 10 artists went MONO, airing exclusive remixes of their heavy rotation songs on Radio 21: original version in the left headphone and the exclusive remix in the right headphone.
Romanian and international singers, like INNA and Markus Schultz, supported our campaign and helped spread the GO MONO message on air and in social media.