Advertised brand: Mix Radio
Advert title(s): Crash Text Music
Advertising Agency: We, São Paulo, Brazil
Agency website: http://agenciawe.com.br/
Chief Creative Officer: Guy Costa
Creative Director: Guy Costa, João Paulo Magalhães and Ricardo Sarno
Art Director: Cristiano Rodrigues
Copywriter: João Paulo Magalhães
Agency Production: Juliana Emeric and Lais Leleu
Production Company: Lógico
Direction: Milton Miné
The use of cell phone on the traffic is responsible for car crashes every day. Thinking about that, WE created an activation for Mix Radio that was in the air during some schedules. A live intervention in a radio program means an exchange of messages while the music plays, and in the end, the listener hear an accident.