Voluntarias de Cáncer de Mama Bolivia: The Safest Radiotherapy

Credits & Description:

Media: Experiential
Category: Health & safety
URL: http://radioterapiamassegura.c...
Client: Voluntarias de Cáncer de Mama Bolivia
Brand: Autoexamen de Mamas
Agency: Athos
Production: Makina Films
Country: Bolivia
Creative Director: Fernando Fernandes
Creative Director: PABLO leiva
Art Director: Noé Apéstegui
Art Director: Mauro Sanjinés
Copywriter: Josue Nuñez
Copywriter: Mani Cáceres
Digital creative: Johnny Reep
Account Director: Chichi Bravo
Client: Lucia Terrazas
Client: Ana Maria Coutand
Samanta Ureña/ Actriz Video Redes Sociales
Leslie Capobianco/ Actriz SitioWeb
Escapa Studio / Casa de Audio
Escapa Studio / Cristóbal López / Productor Ejecutivo
Makina Films / Pedro Pablo Escobar / Productor Ejecutivo
Makina Films / Fernando Lopez Valenzuela / Realizador Video
Makina Films /Liz Moscoso Zegada y Carlita Montaño / Producción Ejecutiva
Makina Films / Verito Galvis / Jefe de Producción
Makina Films / Hugo Conde / Sonido
Velcro / Ronald Araúz / Programador Web
Velcro / Bianca Ugalde y Pookie Arancibia / Planeamiento Estratégico
Synopsis:
The radiotherapy is the only process of treating breast cancer that has collateral effects. In Bolivia 2 out of 10 women lose their lives because of breast cancer. Radio is still the most massive medium in Bolivia, since 8 of 10 Bolivian households own a radio. That's why agency Athos, did the "first radiotherapy without collateral effects", a therapy made from the radios of Bolivia providing a direct and effective breast self-test for the simple fact of dancing the song you hear.