RainbowYOUTH, MediaWorks, Eight and Y&R have teamed up to launch a campaign that takes a step toward tackling Kiwis' casual homophobia. The campaign sets up everyday situations where you might hear someone use an offhand homophobic slur, then shows acquaintances and friends calling them out on it.
Media: Radio
Category: Charities & appeals
Client: RainbowYOUTH
Agency: Y&R New Zealand
Production: -
Country: New Zealand
Chief Creative Officer: Josh Moore