RainbowYOUTH, MediaWorks, Eight and Y&R have teamed up to launch a campaign that takes a step toward tackling Kiwis' casual homophobia. The campaign sets up everyday situations where you might hear someone use an offhand homophobic slur, then shows acquaintances and friends calling them out on it.
Media: Radio
Category: Charities & appeals
Client: RainbowYOUTH
Agency: Y&R New Zealand
Production: -
Country: New Zealand
Chief Creative Officer: Josh Moore
Creative Director: Guy Denniston
Creative Director: Gavin Siakimotu
Creative: Arizona Doolan
Creative: Lizzie Baird
Creative: Sam Deane
Planner: Craig McLeod
Sound Studio: Franklin Rd
Sound Design: Shane Taipari
Head Of TV: anna kennedy
Chief Executive Officer: Josh Moore
Managing Director: Jono Key
Voiceover: Richard Simpson
Voiceover: Sam Deane
Head of Creative Operations: Sarah Hobden