Rakuten Kobo Radio The Birds by Cossette Toronto, Pirate Radio & Television

The Radio ad titled The Birds was done by Cossette Toronto, Pirate Radio & Television advertising agencies for Rakuten Kobo in Canada. It was released in Mar 2016.

Rakuten Kobo: The Birds

Awards:

LIA 2016
Radio & AudioCampaignBronze Winner
Radio & AudioElectronic EquipmentBronze Winner
Clio Awards 2016
AudioProduct/Service: RadioBronze
Audio TechniqueProduct/Service: CopywritingBronze
Cannes Lions 2016
RadioRadio & Audio: Home Appliances, Furnishings, Consumer Electronics & TechnologyBronze Lion Campaign

Credits & Description:

Agency: Cossette, Rakuten Kobo Inc
Brand: Rakuten Kobo
Country: Canada
Advertising Agency: Rakuten Kobo Inc, Toronto
Entrant Company: Cossette, Toronto
Media Agency: Cossette, Toronto
Pr Agency: Cossette, Toronto
Production Company: Pirate Toronto, Toronto
Chief Marketing Officer: Alan Macnevin (Rakuten Kobo Inc)
Creative Director, Writer: Johnathan Careless (Cossette)
Account Director: Aniesha Farrington (Cossette)
Agency Producer: Erica Metcalfe (Cossette)
Creative Director, Writer: Marissa Mastenbroek (Cossette)
Chief Creative Officer: Peter Ignazi (Cossette)
Chief Creative Officer: Carlos Moreno (Cossette)
Producer: Maggie Blouin Pearl (Pirate Radio)
Vp, Client Leader: Wendy Morgado (Cossette)
Sound Engineer: Ian Boddy (Pirate Radio)
Director: Tom Eymundson (Pirate Radio)
Senior Director, Crm & Loyalty Marketing: Marianne Hamilton (Rakuten Kobo Inc)
The spots in this campaign are composed entirely of actual book titles available from Kobo.