Media: Radio
Category: Business equipment & services
Client: Australian Paper / Reflex Paper
Agency: Cummins&Partners, Melbourne
Country: Australia
Head of Planning: Tom Ward
Art Director: Chay O'Rourke
Creative Director/ writer: Chris Ellis
Producer: Ceri Davies
Sound Engineer: Paul Le Couteur
Group Account Director: Hayden Isaacs
Agency Producer: carol sinclair
Senior Account Manager: Rachel Linacre
Australian Paper:
Sales Director: Gary Harris
Head of Marketing: Annie Walsh
Category Marketing Manager: Sue Clohesy
Marketing Coordinator: Katherine Gallucci
Synopsis:
Everyone knows the old saying 'It looked good on paper'. Now whiter and with a sharper print, the persuasive powers of Reflex paper are so strong, even the most implausible, absurd ideas seem feasible. Because, well... it always looks good on Reflex paper.