Advertising Agency: DDB MUDRA INDIA, INDIA, New Delhi
Executive Creative Director: Anil Verma
Creative Director: Sumit Negi/Arnab Banerjee
Creative Director: Sumit Negi/Arnab Banerjee
Scriptwriter: Radhika Kapur/Saurabh Dawar
Director: Mukesh Jagoorie
Sound Engineer: Pradeep Thomas/Ramesh Malasi
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: (Singin) Listen hmmm, the baby is coming!
My water just broke, tell the doctor hmmm hmmm.
Get may bag, hmmm hmmm shoes. Hmmm, your car better have fuel.
MVO: (Yawning) It's hard to stay awake on a Sobha Restoplus Mattress.
Brief Explanation
The lullaby melody used in the spot is the Brahms lullaby. It is very famous in India, as it is worldwide. It is used in all baby mobiles and in lullaby tapes for children. People grow up listening to this melody and so it is instantly recognisable to them.