| Spikes Asia 2018 | ||
|---|---|---|
| Healthcare | Corporate Image & Communication | Silver Spike Campaign |
Client RITEMED PHILIPPINES, INC.
Product/Service GENERIC MEDICINES
1 of 3 Campaign
Entrant McCANN MANILA, THE PHILIPPINES
Idea Creation McCANN MANILA, THE PHILIPPINES
Production HIT PRODUCTIONS Makati City, THE PHILIPPINES
Production 2 JUST ADD WATER PRODUCTIONS Makati City, THE PHILIPPINES
Raul Castro McCann Worldgroup Philippines Chief Creative Officer
Joe Dy McCann Worldgroup Philippines Executive Creative Director
Maan Bautista McCann Worldgroup Philippines Creative Director
Fran Palines McCann Worldgroup Philippines Copywriter
Mon Garcia McCann Worldgroup Philippines Managing Partner
Bambi Reyes McCann Worldgroup Philippines Business Group Director
Camille Datu McCann Worldgroup Philippines Account Director
Chot Aldeguer McCann Worldgroup Philippines Account Manager
Miguel De Leon McCann Worldgroup Philippines Digital Strategy Director
Mavic Martin Just Add Water Production Producer
Philip Jarilla HIT Productions Sound Engineer
Vincent Guerrero RiteMED AVP, General Manager
Jenny Gonzaga RiteMED Client
Angela Santiago RiteMED Client
Brief Explanation
In the Philippines, generic medicines are viewed as inferior to branded medicines. RITEMED is the Philippines leading brand for OTC generics and we wanted to dispel that myth. Using the most common* medium for the lower income market, RADIO*. (*second only to social media) Each spot demonstrated two scenarios, an expensive big budget scene done with sound taken from expensive, big budget sound productions, then for comparison, followed it up with the same scene done by a person using ONLY simple objects lying around. The resulting sounds were almost exactly the same, (listen closely with earphones, and you’ll spot the differences) but with the second version done at a fraction of the cost. To achieve this, we got engineers to replicate the big budget scenes with everyday tools (see pictures). This demonstrates that you can get the same effect at a much lower price, which is exactly what RiteMed offers.