Rocky Mountain Equipment Radio ESTELA'S EXTENSION by Talent Marcel

The Radio ad titled ESTELA'S EXTENSION was done by Talent Marcel advertising agency for Rocky Mountain Equipment in Brazil. It was released in Feb 2015.

Rocky Mountain Equipment: ESTELA'S EXTENSION

Media
Released
February 2015
Posted
February 2015
Market

Awards:

Wave Festival, 2015
RadioMídia e PublicaçõesOURO

Credits & Description:

Título: ESTELA'S EXTENSION
Agência: Talent Comunicação e Planejamento
Anunciante: Rocky Mountain Publishings
Diretor de criação: João Livi/ Eduardo Martins/ Philippe Degen
Produtor da agência: Maria Herminia Weinstock/ Erika Sartini
Redator: Americo Vizer/João Livi/Marcello 'droopy' Almeida
Diretor de arte: Camila Sayuri Miyamura
Sinopse: The radio spots begin with a silly comment about something irrelevant in someone's day-to-day life. Then we hear a musical note. The person starts to sing. The silly comment becomes the lyrics of a song. Not any song. A great song.The music grows, adding new voices, new instruments until it becomes a great performance. The music ends and we hear the voice over: V.O.: Where there is nothing, there is nothing. Go Outside magazine. World's number one in outdoor sports.