Agency: BJL, Manchester
Media: Radio
Category: Household, garden & pets
Client: Sherwin Williams
Agency: BJL, Manchester
Production: Global
Country: United Kingdom
Creative Director: Richard Pearson
Creative Director: Karl Stones
Producer: Tom Whitlow
Sound Engineer: Shelly Smith
Agency Producer: Caroline Moss
Head of Planning: Tony Evans
Business Director: Claire Austin
Account Director: Nicola Shea
Account Manager: Robert Ellen
PR Director: Julie Chadwick
PR Group Account Director: Rebecca Hardy
Senior Social Media Manager: Lindsay Dayanik
Agency Producer: Sarah Craven
Media Company: Mediacom North
Business Director: Chris Holt
Associate Director: Samir Patel
Senior Account Executive: Emily Lowe
Paid Social Executive: Jade Payton
Client Marketing Director: Jane Ryder
Client Marketing Manager: Harry Harrison
Client Communications Manager: Harriet Knight
Client Junior Communications Manager: Philippa Scurlock-Davies
Client Digital Marketing Manager: Adelle Bradford
Synopsis:
Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. And these radio ads used 3D audio to do just that (best listened to with headphones).