| One Show 2012 | ||
|---|---|---|
| One Show | Consumer Radio / Single | Merit |
| Cannes Lions 2012 | ||
| Radio Lions | Foods | Silver |
Type of entry: Product & Service
Category: Foods
Advertiser: LA CONSTANCIA
Product/Service: SALSA BRAVA HOT SAUCE
Agency: Y&R COLOMBIA Bogotá, COLOMBIA
Advertiser LA CONSTANCIA
Product SALSA BRAVA HOT SAUCE
Entrant Y&R COLOMBIA Bogotá, COLOMBIA
1 of 2 Campaign
Type of Entry: Product & Service
Category: Foods
Title: MARCOS THE TUNA
Advertiser/Client: LA CONSTANCIA
Product/Service: SALSA BRAVA HOT SAUCE
Entrant Company: Y&R COLOMBIA Bogotá, COLOMBIA
DM/Advertising Agency: Y&R COLOMBIA Bogotá, COLOMBIA
Brief Explanation
When people eat blistering hot sauce, their eyes begin to tear, just like when they cry. So for Constancia Brava Hot Sauce, we wrote really sad animal stories that laid it on so thick that they made people cry when they heard them, because the only way an animal can make you cry is by slathering it in Constancia Brava Hot Sauce.