| Loeries Africa Middle East 2018 | ||
|---|---|---|
| Radio & Audio | Branded Content Radio & Audio - Type A | Silver |
| Radio & Audio | Performance - Type B | Craft Certificate |
Category: Finance
Media: Digital
Brand: Sanlam
Agency: King James
Geo: South Africa
Advertising Agency: King James Group, Cape Town, South Africa
Brand Representative: Jubulile Smith, Tendani Matshisevhe
Chief Creative Officer: Alistair King
Creative Director: Nkanyezi Masango
Director: Paige Nick
Executive Creative Director: Dan Pinch, Devin Kennedy, Matt Ross
Account Management: Kirsten Bohle, Tilldan Bungani
Art Director: Gregory Booysen
Agency Producer: Samantha Wentzel
Performance: Zola Nombona
Recording Studio: The Workroom
Strategist: Megan Clausen
CopyWriter: Bongi Ndaba, Dan Pinch, Drew Murphy, Kagiso Tshepe, Paige Nick, Tamsin Green
Published: August 2018
Synopsis:
An interactive audio drama on Facebook Messenger and WhatsApp for financial services brand Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term financial consequences of her choice. We recorded over an hour of content to allow for multiple branching storylines leading to 16 different endings.