Santander: Case study

Credits & Description:

Brand SANTANDER
Entrant VCCP SPAIN MADRID
VCCP SPAIN Madrid, Spain Entrant Company
VCCP SPAIN Madrid, Spain Idea Creation
VCCP SPAIN Madrid, Spain Production
LA JOYA PRODUCCIONES Madrid, Spain Production
Beto Nahmad VCCP Spain Executive Creative Director

Entry Summary
Santander Bank has sponsored Scuderia Ferrari in Formula 1 since 2009. A sport that’s pure adrenaline for many people, but for others it’s just a really early Sunday wake up call.
So it was key to get the attention of our audience in 10 different countries, all around the clock (24 hours in a row), in an innovative way.
Brief Explanation
The campaign is build on a key pillar, that absolutely hacks attention: a specific sound design.?We recorded the sound of the GP circuits 2017 with the help of a quite unusual guitarist.?
So would you be able to identify a F1 circuit just by the sound of a guitar? Our audience was keen to try and picked up the challenge.