SAWA MNINJAH Radio, Case study RESCUE RADIO - TAGALOG RESCUE by Memac Ogilvy & Mather Dubai, Mindshare Dubai

The Radio ad titled RESCUE RADIO - TAGALOG RESCUE was done by Memac Ogilvy & Mather Dubai, Mindshare Dubai advertising agencies for subbrand: SAWA MNINJAH (brand: SAWA MNINJAH) in United Arab Emirates. It was released in Dec 2013.

SAWA MNINJAH: RESCUE RADIO - TAGALOG RESCUE

Released
December 2013
Posted
December 2013
Production Agency
Creative Director
Art Director
Creative Director
Production Agency

Awards:

Dubai Lynx 2013
RadioUSE OF RADIO AS A MEDIUMSILVER
Promo & ActivationFUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSGOLD
MediaFUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSBRONZE
MediaUSE OF BROADCAST: TV, CINEMA, RADIOSILVER
Clio Awards, 2013
Content and Contact-Silver
Innovative Media-Gold
EngagementGuerrillaBronze
Cannes Lions 2013
Radio LionsProduct & Service; Public Awareness MessagesSilver
London International Awards 2013
Radio-Grand LIA
RadioPublic Service/Social WelfareSilver Winners
RadioPublic Service/Social Welfare CampaignGold Winners
RadioInnovative Use of RadioGold Winners
Epica Awards 2013
Media InnovationMedia Innovation - Traditional MediaSILVER
One Show 2014
AdvertisingInnovation in Radio / RadioGold Pencil
AdvertisingRadio / Public Service - SingleMerit Pencil
AdvertisingRadio Craft / Music and/or Sound DesignSilver Pencil
Cannes Lions, 2014
MEDIA LIONSUse of Media: Use of AudioBRONZE
Clio Awards, 2014
EngagementPublic Service: OtherGold
DirectPublic Service: AudioGold
The Loeries Awards 2014
AFRICA & THE MIDDLE EASTRADIO COMMUNICATIONGold
AFRICA & THE MIDDLE EASTMEDIA INNOVATION - SINGLE MEDIUMSilver
RADIO COMMUNICATIONDIRECTIONCraft Certificate
RADIO COMMUNICATIONORIGINAL MUSIC & SOUND DESIGNCraft Gold
The Loeries Awards 2015
Effective CreativityEffective CreativityGold

Credits & Description:

Client SAWA MNINJAH
Product SAWA MNINJAH
Entrant MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Type of Entry: Radio: Use of Media
Category: USE OF RADIO AS A MEDIUM
Title: RESCUE RADIO - TAGALOG RESCUE
Product/Service: SAWA MNINJAH
Entrant Company : MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency : MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production Company : BKP Dubai, UNITED ARAB EMIRATES
Name Position
Steve Hough Executive Creative Director
Ben Knight/Ramzi Moutran Creative Director
Ali Mokdad/Logan Allanson/Dylan Kidson/Sashca Kuntze/James Purdie Scriptwriter
Diana Jebaly Agency Producer
Christian Louzado/Christian Hayne Other Credits