Scope Radio Boss by Publicis Kaplan Thaler New York

The Radio ad titled Boss was done by Publicis Kaplan Thaler New York advertising agency for subbrand: Scope Mouthwash (brand: Scope) in United States. It was released in May 2012.
Advertising campaign for Scope

Scope: Boss

Brand
Scope Mouthwash  (Scope)
Media
Radio
Released
May 2012
Posted
May 2012
Market
United States
Industry
Cleaning Products, Detergents & Wood protectors
Production Agency
Bar 1 Productions
Director
Joe Barone
Agency
Publicis Kaplan Thaler New York
Copywriter
Shawn Gauthier
Executive Creative Director
David Corr

Awards:

London International Awards 2012
RadioCosmetics/Toiletries/Pharmaceuticals CampaignBronze Winner

Credits & Description:

Entrant: Publicis New York, New York

Scope - "Boss"

Corporate Name of Client: Procter & Gamble

Agency: Publicis New York, New York

Chief Creative Officer: Rob Feakins

Executive Creative Director: David Corr

Creative Directors: Shawn Gauthier/David Hermanas

Copywriter: Shawn Gauthier

Agency Producer: Tim Bierbaum

Production Company: Bar1, New York

Director: Joe Barone

Executive Producer: Jill Cheris

Audio Engineer: Tim Leitner