WMF Radio SCRATCH by KNSK

The Radio ad titled SCRATCH was done by KNSK advertising agency for subbrand: Scratch-Resistant Cutlery (brand: WMF) in Germany. It was released in Aug 2010.

WMF: SCRATCH

Media
Released
August 2010
Posted
August 2010
Market
Agency
Creative Director
Creative Director
Production Agency

Credits & Description:

Category: Home Appliances, Furnishings, Electronics & Audio Visual

Advertiser: WMF

Product/Service: SCRATCH-RESISTANT CUTLERY

Agency: KNSK

Creative Director: Tim Krink/Kay Eichner

Scriptwriter: Felix Lemcke

Agency Producer: Kerstin Arndt

Advertiser's Supervisor: Kirsten Kohls

Production Company: STUDIO FUNK, Hamburg, GERMANY

Sound Engineer: Philipp Feit

Date of First Appearance: Jan 1 1900 12:00AM

Entrant Company: KNSK, Hamburg, GERMANY



Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD

SFX: Record scratching throughout

ANN: New...
New...
Cromargan Protect, tect, tect, tect, tect!

The cutlery...
The cutlery...

New...
Cromar, Cromargan Protect, tect!

The cutlery...
The cutlery...

New... Cromargan Protect! The cutlery that is scratch-resistant.

SFX: WMF mnemonic

ANN: WMF. Life tastes great.



Full script of the ad in the original language

SFX: Record scratching throughout

ANN: Neu...
Neu...
Cromargan Protect, tect, tect, tect!

Das Besteck...
Das Besteck...

Neu...
Cromargan protect, tect!

Das Besteck, das das Besteck...

Neu... Cromargan Protect! Das Besteck, das nie verkratzt.

SFX: WMF mnemonic

ANN: WMF. Das Leben schmeckt schön.



Brief Explanation

Cromargan Protect from WMF is the first cutlery that never gets a scratch. We prove that, with the first scratched radio commercial in the world.