Sea Shepherd: Captivity

Credits & Description:

We hear a 6 year old child calling 911 and asking for help. She is being held captive in a very small area by a bad man.A radio spot from MullenLowe Brasil to support the Sea Shepherd
Media: Radio
Category: Charities & appeals
Client: Sea Shepherd
Agency: MullenLowe Brasil
Country: Brazil
Executive Creative Director: José Borghi
Creative Director: José Borghi
Copywriter: Eduardo Salles
Copywriter: Tiago Moralles
Art Director: Agustín Acosta
Art Director: Eduardo Ferraz
Art Director: Juliano de Almeida
Sound Studio: Saxsofunny
Sound Design: Cezar Brandao
Agency Producer: Marcia Coelho
Operation Director: Patricia Venturini; Client Approval: Wendell Estol
Transcrição do texto do spot: – 911 – … (crying) … Please, help me, help me… – Hello, sweetie…Stay calm…What is going on? – I need to get out of here… Help me, please… – I need youto calm down… I’ll help you…. First tell me your name and your age, ok? – Myname is Shelly, and I am 6 years old. – Shelly?… Ok, honey… I’m right herewith you. I’m gonna help you through this, ok? …Where are you? – I’m here inthe square. – Are you trapped somewhere? … Is that what you’re trying to tell me?
Diretor de Arte/Art Director: Eduardo Salles, Tiago Moralles
Sinopse:
We hear a 6 year old child calling 911 and asking for help. She is being held captive in a very small area by a bad man. She’s scared and desperate to escape. The situation gets worse when the bad man shows up, beats her, andmakes her hang up the phone. Right at that moment, when we are terriblyworried about the girl, the V.O. reveals that the "person" being heldcaptive is actually a young Whale, named Shelly. He then asks if you are stillwilling to help her. It concludes by encouraging people to protect Marine Lifeby helping Sea Shepherd, the famous NGO.