Category: Public Health & Safety, Public Awareness Messages
Advertiser: GRUPPO NARCONON
Product/Service: SEAGULL DETOX CENTRE
Agency: DDB
Executive Creative Director: Luca Albanese/Francesco Taddeucci
Creative Director: Francesco Taddeucci
Scriptwriter: Matteo Grandese/Armando Viale
Agency Producer: Francesca Regali
Account Supervisor: Rosella Tito
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Marco Vaccaro/Luca Sensi/Marco Fazzini
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Sobbing and sniffing.
ANN: Unable to detox from cocaine?
Narconon centre The Seagull can help you. Visit www.DetoxCocaine.it
Full script of the ad in the original language
SFX: Singhiozza e tira su col naso
ANN: Non riesci a disintossicarti dalla cocaina?
Il centro Narconon Il Gabbiano può aiutart. Vai su DisintossicazioneCocaina.it
Brief Explanation
It’s almost impossible to detox from cocaine with willpower alone. To communicate to cocaine addicts and their parents that Narconon centre Il Gabbiano can help to detox from cocaine, the tone of voice had to be strong and attention-grabbing.