Charity organisation Shine (www.2shine.org.nz) has launched a powerful new radio campaign to generate awareness and funding for its âNo Excusesâ programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.
The ads, which focus around the commonly held belief that domestic violence increases after a sporting loss, are recorded in sports commentary style and feature two of New Zealandâs most high profile rugby commentators; Tony âTJâ Johnson and Scott âSumoâ Stevenson. The ads initially appear to be a commentary of a sports match, but as they unfold it becomes clear they are in fact a commentary of domestic abuse.
Category: Charities & appeals
Client: Shine
Agency: Whybin\TBWA, Auckland
Country: New Zealand
Executive Creative Director: Toby Talbot
Executive Creative Director: Dave King
Creative Director: Lisa Fedyszyn
Creative Director: Jonathan McMahon
Creative Director: Steve Kane
Creative: Smeta Chhotu-Patel
Creative: Wicky Tafau
Creative: Ryan Price
Sound Studio: Sale Street Studios
Sound: Nigel Foster
Client Team Director: Hollie Carrington
Client Team Director: Jacqui Ritchie
Agency Producer: Polly Stoker
Voice talent: Tony Johnson, Scotty âSumoâ Stevenson, Jennifer Ward Lealand